Randolph : Brand Development

Randolph Engineering manufactures handcrafted American eyewear, and has a unique and authentic heritage, having supplied pilots of the US Airforce, US Navy, and US Marines, with eyewear for more than four decades. Our charge was to reposition and grow the brand in the consumer market globally. We developed a dynamic brand look/feel that embraced our incredible history, while opening the door to a contemporary and exciting new brand image.