Collections by Stride Rite : Brand Development, Retail Store Design + Identity
Stride Rite was looking to expand target audience by developing a new retail concept beyond baby into pre-teen, with a focus on the older age groups. MDG was engaged to begin concepting, naming and overall brand progression. The new one-stop shopping destination was slated for New York’s Upper East Side.
The result was Collections by Stride Rite an easy shopping experience for growing families with a sophisticated feel. The visual merchandising was designed to accentuate an unsurpassed breadth of style, inviting growing kids to take part in their own style development. We created the entire retail experience from wider aisles and seating to custom metallic wallpaper and exciting brand imagery showcased throughout the store. Dramatic and dynamic window displays attracted the attention of passersby successfully breaking away from the cacophony of New York’s sights and sounds. The store became a highly effective brand extension and testing ground for new product.