Brahmin Leather : Retail Store Design + Promotion
Brahmin Leather is a family owned manufacturer of beautifully crafted leather handbags and accessories. MDG was charged with developing a branded nationwide retail experience and communications platform. The challenge was to expand target audience to a younger generation without alienating the current clientele, the solution required a fine balance between classic style and fashion forward thinking. We crafted a brand story based on the concept of coveted heirlooms.
MDG collaborated with the Brahmin team to develop several retail store concepts that would reflect the new brand story eventually executing a concept that allowed for a sophisticated, elegant way to display product while conveying Brahmin’s heritage and craftsmanship.